Welcome to the end of the week and another edition of Happy Hour! Just sit back, relax, and enjoy your end of the week roundup of all things interesting in the land of money.
Mickey Meet Darth
Disney pulled off a big purchase this week buying Lucasfilm. It’s the company behind the Star Wars franchise and a few others. If you thought George Lucas was good at merchandising, you haven’t seen anything. Disney has turned licensing into an art form. Just look at what it has done with the Marvel acquisition. Which has been its focus over the past several years.
It’s no secret Disney has looked for quality assets with a built-in fan base to drive profits. ESPN anybody. The bigger story might just be the changing TV model. The consumers ability to unplug from the cable subscription model and still access programming will only get easier. Something Disney is actively pursuing.