The coffee can portfolio is a strategy built on one decision. You buy a stock. That’s it. It eliminates the difficult task of selling.
Robert Kirby envisioned the strategy after a client approached him. He had worked with the client for about a decade when she called. Her husband had suddenly died and she wanted to add his portfolio to hers so Kirby could manage it. As Kirby looked over her husband’s portfolio he was somewhat shocked and surprised by it. The husband not only cloned his wife’s portfolio but handily outperformed it.
Every time Kirby made a recommendation to buy a stock for the wife’s portfolio, the husband followed it too. Each time, he invested about $5,000 into the stock. But when Kirby made the recommendation to sell, the husband ignored it. Every time he bought a stock, he tossed the stock certificates into a safe deposit box and did nothing.
After a decade, with a growing pile of stock certificates, the husband’s portfolio became a weird mix of stocks. Many were worth less than the original $5,000 investment. A few were worth more. A lot more in fact. A handful were in excess of $100,000 and one small investment in Xerox exceeded $800,000. Continue Reading…