Good investing rules of thumb are timeless. They’re meant to simplify the complexity of investing and help you avoid mistakes.
That’s not to say that good rules are guarantees. They’re guidelines. There will be exceptions. But they’re meant to work more often than not.
In 1994, Arthur Zeikel shared some rules of his own. He offered some advice to his daughter.
Zeikel had decades of experience running Merrill Lynch’s asset management business. He understood the game. He knew how human nature undermined investing success and how a few simple rules were often all it took to keep people on track.
So he imparted some wisdom on how to manage her portfolio in the hope of avoiding the pain of making similar mistakes herself. A year later, he published his rules to a broader audience and they are still as timeless today. Continue Reading…

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