Happy Hour: Mickey Meet Darth And Only 5 More Days

Welcome to the end of the week and another edition of Happy Hour!  Just sit back, relax, and enjoy your end of the week roundup of all things interesting in the land of money.

Mickey Meet Darth

Disney pulled off a big purchase this week buying Lucasfilm.  It’s the company behind the Star Wars franchise and a few others.   If you thought George Lucas was good at merchandising, you haven’t seen anything.  Disney has turned licensing into an art form.  Just look at what it has done with the Marvel acquisition.  Which has been its focus over the past several years.

It’s no secret Disney has looked for quality assets with a built-in fan base to drive profits.  ESPN anybody.  The bigger story might just be the changing TV model.  The consumers ability to unplug from the cable subscription model and still access programming will only get easier.  Something Disney is actively pursuing.

Having the Star Wars franchise just increases Disney’s potential for long-term success.  For all you Disneyland purists, get ready for a Darth Vader invasion.

5 More Days

Five days and counting until we get back those annoying non political ads.

Last Call

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  1. says

    Disney has proven to be a company that always comes out ahead. They have a very clear vision of the future of their industry and are always innovating. Surely have big plans with this new acquisition.

  2. says

    I’m a BIG fan of the Star Wars franchise. I still can’t believe Princess Leia being one of the Disney Princesses. Seems like Disney is really heading towards focusing more on the mature audience, but then it is a good strategy as well as their Marvel acquisition.

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