Thomas Lawson had a gift. He was stock promoter. He knew how to manipulate stock prices…and people.
He was so good, in fact, that one of his “operations” set off a minor panic at the tail-end of 1904. It was part of his plan.
For several months, Lawson placed ads in newspapers across the country singing the praises of Amalgamated Copper. Its stock price gradually doubled from $40 to $82.
On December 5th, he issued a warning. Half-page ads advised stockholders to sell. The panic kicked off immediately. Over three days, the stock dropped to $58 and by the third day the panic spilled into the broader market.
Lawson devised the entire operation to enrich himself. He already owned Amalgamated Cooper shares when he published the initial ads to drive up the stock price. He sold them all near the top, then he shorted the stock just days before he issued the warning. And he reversed course again, closed the short position, and went long near its lows. A week after the event, the stock had bounced back to $69. Of course, nobody knew any of this at the time.
It was a masterclass in manipulation. So much so, that Irving Fisher used the event to point out the risk of following the crowd and not thinking independently.
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