John H. Patterson was ahead of his time. He’s the reason why a lot of business practices exist today. In 1884, he took control of what became the National Cash Register Company and the business world would never be the same.
But before that ever happened Patterson read a book that taught him an important lesson. Benner’s Prophecies of Future Ups and Downs in Prices is exactly like it sounds.
Samuel Benner wrote the first edition in 1875, followed by 15 more editions, each one updated with new predictions on the market. He played the role of market fortune teller well.
If you look past the prophecies, Benner pushed the idea that business and prices move in cycles. It’s obvious today, but it was a new idea at the time. Which is exactly what Patterson learned:
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