Long term stock market performance can be deceptively misleading. It can often lead to costly assumptions by investors.
The first issue is that no one ever experiences the long run. That is unless you began investing in 1871 or 1926 or whatever year is the currently accepted start of “reliable data.”
Next is the vast difference in the industry breakdown of markets today versus the past. Railroads and banks dominated markets in the late 1800s/early 1900s. How relevant are those returns to today? Industries like technology and healthcare didn’t exist a century ago. The rest was a sliver of the overall market.
Then there’s the problem with averages. The long-run average return smooths out and hides the extreme experiences investors face in the short term. The nature of markets is far less certain than its long-run average return projects. Surprises abound.
Finally, how long is long enough for long-run data to be reliably useful? For instance, there’s been nine (or is it ten now?) bull markets since 1926. What kind of conclusions can we draw from a sample size of nine? That bull markets come in all shapes and sizes seems to be the best conclusion so far.
Peter Bernstein came to similar conclusions in 1974 after auditing a century of stock market performance. However, he didn’t write off long term performance entirely. He shared a few lessons that should help when making assumptions about the future. Continue Reading…

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