In the summer of 1999, Warren Buffett stood in front of a group of business leaders to share his views on the “new economy.” He believed that the exceptional rate of return on the stock market at the time was unsustainable. His audience wasn’t impressed.
A year later the Dotcom Bubble burst and Buffett was proved right. His “outdated views” had substance. After all, he had history on his side. Anytime innovation created a booming new industry it was followed by a collapse.
I thought it would be instructive to go back and look at a couple of industries that transformed this country much earlier in this century: automobiles and aviation. Take automobiles first: I have here a page, out of 70 in total, of car and truck manufacturers that have operated in this country…
All told, there appear to have been at least 2,000 car makes, in an industry that had an incredible impact on people’s lives. If you had foreseen in the early days of cars how this industry would develop, you would have said, “Here is the road to riches.” So what did we progress to by the 1990s? After corporate carnage that never let up, we came down to three U.S. car companies — themselves no lollapaloozas for investors. So here is an industry that had an enormous impact on America — and also an enormous impact, though not the anticipated one, on investors.
Sometimes, incidentally, it’s much easier in these transforming events to figure out the losers. You could have grasped the importance of the auto when it came along but still found it hard to pick companies that would make money.
Buffett’s tale of the airplane industry was similar. The number of airplane companies ballooned to roughly 300 by 1939 before declining to a handful today. Picking the winners from the outset was practically impossible.
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