The 1960s saw a wave of tiny bubbles that pulled investors back into the stock market. But the over-indulgence in the franchise mania brought the decade and the stock market to a crashing end.
A franchise is a license that grants you the right to run a business under the name of a recognizable brand. In exchange, you agree to sell their products or services while following their operating procedures. In return, the company collects an upfront licensing fee and a percentage of your sales.
It’s a mutually beneficial way for franchise companies to expand. Outside money funds expansion, allowing the company to focus on training, advertising, and improving its products.
Fast food restaurants like McDonald’s, Taco Bell, and Kentucky Fried Chicken are a perfect example. In fact, each of those companies was started in the 1950s and contributed to the boom in the next decade (the interstate highway system, the migration to the suburbs, and baby boomers hitting their teenage years helped). Continue Reading…
