Let’s face it, investing is complicated, time-consuming, and just scary sometimes, especially when it’s looked at for the first time and Betterment believes it has the answer to these problems.
The typical brokerage firm can be downright intimidating for new investors and too costly for an experienced investor. A Betterment account eliminates the intimidation, providing easy to use tools at a low-cost, all while maintaining a goal oriented, long-term approach to investing your money. It sounds like the perfect combination for the beginner and seasoned investor. But is it?
What Is Betterment?
Betterment is an investment service aimed at simplifying the process of investing your money. I’d classify it as an alternative brokerage. Like any normal brokerage account, you still invest your money in the stock market. Only Betterment does all the hard work of researching where to invest your money. I don’t know of a discount broker that does anything like it. Continue Reading…

Last week both the House and Senate approved the payroll tax extension, sending it on to the president to sign into law. Which will happen amid a bunch of hoopla and congratulations about how your elected leaders saved your wallets from the plight of emptiness.
You can’t go through tax season or
The biggest reason anyone fails at their finances is because they never really start. Sure, they may get through a few weeks. But then it falls off. We lead busy lives and sometimes we let things slide. So it becomes tomorrow’s problem.