Right from the start, Keynes allocated more money to stocks. That was his first big move as Chairman of National Mutual.
For an insurance company at the time, it was significant. Yet, it was still a small portion of the total funds. The average insurance company at the time held about a 4% allocation to stocks. Keynes bumped it closer to 20%.
And it paid off.
Returns averaged more than 7% after tax from ’21 to ’28. The return on the stock portion exceeded that amount over the same period.
In fact, it worked so well that Keynes offered an annual warning about not expecting consistently good returns year after year: Continue Reading…

Since 2009, the stock market returned almost 15% annually. That’s a great return. It’s an even better return considering most people believed it was impossible in 2009…2010…2011…2012…
Henry Singleton is known as one of the best capital allocators ever. He took advantage of the market’s enthusiasm for Teledyne shares during the late ’60s conglomerate craze to buy up companies.