Innovation drives creation, disruption, and destruction. It drives change. The impact can be unpredictable. It breeds excitement and new investment but also concern and fear over what it displaces.
We see it in discussions around AI today. We saw it with the rise of the internet, the personal computer, TV, radio, airplanes, and more.
The early days of the auto industry is one of many examples from the turn of the 20th century of the creative destruction that underlies innovation.
Business and Wealth
New innovation breeds excitement. Investment flows into new businesses. Success leads to further investment and competition. Excess competition leads to poor investment returns. Poor returns lead to business failure, consolidation, and less competition. Less competition drives returns higher. That’s the gist of the capital cycle in new industries. Under the right conditions, market booms and busts follow along.
Hundreds of auto companies emerged in the U.S. in the first decade of the 1900s. Thirty years in, only three sat on top. Ford, GM, and Chrysler controlled 90% of sales in 1934.
The byproduct of the capital cycle in the auto industry, in a winner take all arena, is that most auto companies failed or were bought out as size and scale created a massive advantage for the remaining few. Capitalism and competition lead to unequal outcomes.
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