The stock market is a giant distraction machine that drives investors to act against their best interests. The daily price swings. The clickbaity headlines. The 280-character hot takes on social media. Every bit of it feeds speculative urges and subtracts from long-term success.
What does matter? Timeless investing principles exist to remind us of the simple concepts that drive success. Focusing on the long run, avoiding excessive risks, keeping costs low, limiting the number of trades, and understanding what’s in your portfolio are examples of common sense ideas that have kept investors out of trouble for a few centuries.
A case in point is a list of investment principles by Morrell Walker Gaines in his 1922 book, The Art of Investment, that could have been written yesterday. He intended for the book to be a foundation for the average investor to learn from and build off.
What’s interesting is that Gaines had similar beliefs as Ben Graham. His seven principles are based on value, prioritize investment over speculation, and proposed that investing should be treated as a business. Continue Reading…


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